Our Recent Projects
I was commissioned by The Shops at Perry Crossing to take pictures of the store opening of H&M. They arranged for a flash mob, a DJ and give aways to help draw people in.
The pictures will be used to draw new shop owners to the outdoor mall so they wanted me to show lots of people and how long the line was for the opening. They also use them to show the board on how the mall is drawing in people to the mall.
I was contacted by Reindeer Auto Relocation to take a variety of photos for use on their web site and in ads both in print and online. They needed headshots, group and building photos.
A local Morgan Stanley office contacted me for some updated headshots and a group photo. Everyone was a little apprehensive about getting their portrait taken but I was able to work with them individually and we ended up with something they were very happy with. They were able to see the images on my laptop as I took them so they could see which ones they liked, which pose, which side was their favorite so we could refine and come up with something they were happy to represent them on social media and on their web site.
I will often get requests from the Hendricks county visitors bureau to take pictures of different attractions in the county. This was an offshoot of one of those shoots. The Shops at Perry Crossing rebranded and needed updated pictures of their new town center, gathering places, walkways and the JC Penny pond fountain as well as an overall feel of the outdoor mall. I was working with a shot list provided by the mall and had a lot of flexibility in how and when I took them. I took morning pictures from 10-12 and the evening pictures from 8-10 so I could get both day and twilight shots to give them the greatest variety of images. With a project like this I needed to be sure I got a variety of angles and compositions, overall feel of the mall as well as details of specific areas.
Most of my commercial work of this nature is taken with a Nikon D800, it's a 36 megapixel beast of a camera with a dynamic range of over 14 stops of light and is rated as one of the top DSLRs with greater specs than some medium format cameras. 99% of these shots were taken on a tripod at f/8 for maximum sharpness and depth of field. Architectural photography is a special art because I want to retain both highlights and shadows so I take a medium exposure with looks terrible in camera but allows me to bring out both light and dark detail in my final edits.
Crew Car Wash was looking to update their pictures for marketing in direct mail, web site, billboard campaigns and internal training in conjunction with a local ad agency. They contacted me because I did their last ad campaign and wanted the same look and feel that my style offered, they had tried several other photographers but wanted a more polished and styled shoot as apposed to just getting people in action.
